Life, Accident & Health Insurance

Protect What
Matters Most.

From term life to fixed annuities, accident protection to supplemental health โ€” Motive Insurance Agency offers personal coverage built around your family, your income, and your future. Independent advice. Trusted carriers. No pressure.

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Licensed Lines We Offer

Roy Richards, MBA โ€” fully licensed in life, accident & health insurance and fixed products.

Term & Whole Life Insurance
Fixed & Indexed Annuities
Accident & Critical Illness
Health & Supplemental Coverage
Final Expense / Burial
What We Offer

Personal & Family Protection

A full lineup of life, accident, health, and fixed-product solutions โ€” selected from top-rated carriers and tailored to your goals, budget, and life stage.

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Term Life Insurance

Affordable coverage for a defined period โ€” 10, 20, or 30 years. Ideal for income replacement, mortgage protection, and young families.

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Whole & Universal Life

Permanent coverage that builds cash value over time. Combines lifelong protection with a tax-advantaged accumulation component.

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Final Expense Insurance

Simplified-issue coverage to protect loved ones from funeral, burial, and end-of-life costs. Easy qualification, fast approval.

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Fixed & Indexed Annuities

Guaranteed-rate and index-linked annuities for retirement income planning, principal protection, and tax-deferred growth.

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Accident Insurance

Lump-sum cash benefits paid directly to you for covered accidents โ€” covering deductibles, lost income, and out-of-pocket costs.

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Critical Illness Coverage

Tax-free benefits paid upon diagnosis of cancer, heart attack, stroke, and other major illnesses โ€” used however you need.

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Health & Supplemental

Major medical, short-term health, hospital indemnity, and supplemental products to fill the gaps your main plan leaves behind.

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Disability Income

Protect your most valuable asset โ€” your ability to earn. Replaces a portion of income if illness or injury keeps you from working.

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Customized Bundles

Combine life, accident, and health products into a single coordinated strategy designed around your stage of life and goals.

Who We Serve

Coverage for Every Stage of Life

Whether you're starting a family, growing a business, or planning for retirement โ€” we have a solution that fits.

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Families

Income replacement, mortgage protection, and college funding strategies that protect what you've built.

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Owner-Operators

Self-employed truckers and small business owners who need affordable life, accident, and health coverage.

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Pre-Retirees & Seniors

Fixed annuities, final expense, and Medicare-supplement strategies for a confident retirement.

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Professionals

Disability protection, key-person coverage, and supplemental plans for high earners and self-employed pros.

Why Motive Insurance

Independent Advice. Real Protection.

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Independent Agency

We work for you โ€” not a single carrier. We compare top-rated insurers to find the right product at the right price.

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Licensed Expertise

Roy Richards, MBA โ€” fully licensed in life, accident & health insurance and fixed products.

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No-Pressure Guidance

We educate first, recommend second. You decide what fits โ€” never feel rushed or upsold.

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Strategy, Not Just Sales

We help you coordinate life, health, and retirement products into a strategy that grows with you.

"Insurance done right is more than a policy โ€” it's a plan. Our job is to make sure your family, your income, and your retirement are protected with strategies you actually understand."
โ€” Roy Richards, MBA · Founder, Motive Insurance Agency, LLC
Get In Touch

Request Your Free Consultation

Tell us a little about what you're looking for and we'll reach out within one business day to discuss options. No pressure, no obligation โ€” just clear answers.

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Address

2881 E Oakland Park Blvd
Fort Lauderdale, FL 33306

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Hours

Mon–Fri 8am–6pm · Sat by appointment

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Licensed In

Florida and additional states — ask us about your state

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Client Reviews

What Our Clients Say

Real reviews from families and individuals we've helped protect what matters most.

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